FOR IMMEDIATE RELEASE

ENTREPRENEURS ARE UNTETHERING FOR GREATER MOBILITY, 41% PLAN NOTEBOOK COMPUTER PURCHASE WITHIN SIX MONTHS

Study Featured in Small Business Technology Magazine Finds Small Businesses Eager to Reap Benefits of 'Everywhere Internet Connectivity' in Next Generation Notebook Computers

SAN JOSE, Calif., November 28, 2006 – Notebook computers have become the business weapon of choice among American entrepreneurs according to a new study of United States small businesses by the non-profit Small Business Technology Institute. Among those surveyed, 41 percent plan to purchase a new notebook in the next six months and the majority (74 percent) plan to refresh their mobile computers at least every three years. The primary factor small businesses cite for moving to notebook computers from desktop computers is the ability to work anywhere, anytime (80 percent).

Significant trends uncovered in this report:
  • More than 50 percent of small businesses rely on notebooks as their primary computer;
  • Most small businesses expect to be able to migrate to their new notebooks in less than one week;
  • 37 percent feel ubiquitous Internet connectivity is the most important feature in a new notebook, followed by longer battery time (18 percent) and more portable form factors (17 percent).

The 'Snap Insight' study is featured in the new issue of Small Business Technology Magazine. Download the entire free report at http://www.sbtechnologymagazine.org/snap.

"A faster, lighter generation of notebook computers is poised to replace desktops in American small businesses within the next couple of years," says report author Andrea Peiro, CEO and Founder of the Small Business Technology Institute. "Among the key technologies tipping the scale are portable fuel cells, embedded Wide Area Networking standards like EDGE and EVDO, Software as a Service (SaaS), and hard disk drives that offer perpendicular recording and high-density Flash memory for improved data storage capacity."

About Snap Insight Research
Snap Insight is a sponsored research service that delivers concise, comprehensive knowledge on the adoption and use of information technology among small businesses. Snap Insight provides sponsors with a fast, low-cost way to generate outstanding market knowledge, media interest and leveraged advertising exposure in a market comprised of more 20 million users and worth over $40 billion per year in technology spending. Sponsorships are available for upcoming reports on topics such as VoIP, data storage, eMarketing, Software as a Service (SaaS), backup & recovery solutions, wireless technology, customer relationship management (CRM) and many others. Custom topics are available. Visit http://www.sbtechnologymagazine.org/snap.

About Small Business Technology Magazine
Small Business Technology Magazine is the only print and digital publication dedicated to helping small businesses make the right technology choices. Published by the non-profit Small Business Technology Institute, the magazine provides entrepreneurs, owners and managers in companies with 1 to 300 employees the technology tips and advice they need to create and grow thriving small businesses. View free articles and register to read a free digital edition at http://www.sbtechnologymagazine.org.

   

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