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The Agenda
An intense, high value day: an opportunity not to be missed

Boot Camp Standard Level
Small Business Sessions Description

Front and back-office productivity and security
Networks, emails and internet presence are the new back bone for running your small business in today’s technology-driven age. But how do these technologies work and what do they mean for you? How much do these technologies cost and what does it take to set up an effective computing infrastructure? This seminar will help you answer these questions and introduce you to the principles and concepts you need to plan, implement and maintain a sound computer network infrastructure, telephony services – including VOIP, security and backups.

Marketing, Sales and Business Development
The Internet and the World Wide Web can help small businesses extend their marketing efforts to reach new customers and markets. Utilizing the web for marketing can improve efficiencies in the sales process and help businesses manage and integrate customer data. Topics include email marketing, online advertising, and special marketing techniques such as, search engine optimization and keywords advertising

Operations, Inventory Management, Collaboration
Have you been unable to tell you customers when your goods can be made available? Are you struggling to track supplier interactions? Is processing your sale a cumbersome process? Are you drowning in an increasing number of orders? This module will touch on the fundamentals of eCommerce, Inventory Management, Order Tracking, Point of Sales and Scheduling Tools that can help streamline business processes from the warehouse to the sales counter or your customers’ door. Collaborative applications, Intranets, Extranets, EDI, RFID, time tracking and management will also be discussed.

Financial Management
Managing money correctly and keeping the finances in order are extremely important tasks to enable small business success, and technology can help. This module will tackle accounting concepts such as computer based accounting, cash flow optimization and digital payroll management. The seminar will cover in detail the right accounting software programs to integrate with online services, online bills payment, invoicing, electronic transactions, ecommerce, taxes, payroll.

General Management and Executive Decision Making
Integrating customer, marketing, financial, inventory and sales information can provide managers with the necessary insight to make accurate business decisions to improve profitability and promote growth. Information technology is the key to achieve this goal. This module covers essential topics such as customer relationship management, business management applications, collaboration software, scheduling, web analytics and overall technology planning guidelines

Boot Camp Advanced Level
Small Business Sessions Description

Front and back-office security
Infrastructure downtime as a result of information security breaches one of the biggest drags on workplace productivity. This seminar will educate you on the business consequences of suffering an information security breach and give you strategies and techniques to protect your business. Areas covered include: Network Security; Data Security; Physical Security; Application and Operating System Security; and Security Policies and Procedures.

Marketing, Sales and Business Development
Do you know if your online marketing campaign was a success or a failure? Can you measure the performance and the return on investment of your online marketing activities? Learn how to implement, execute and track a comprehensive digital marketing strategy. This seminar will cover in depth customer relationship management tools, web analytics tools, email marketing, and search engine advertising.

Operations, Inventory Management, Collaboration
Are your faced with the challenge to manage multiple locations? What about collaborating with your employee and your clients virtually? Is processing your sale a cumbersome process? This module will discuss how to address order processing challenges, Inventory Management, collaboration and project management tools, that can help streamline business processes from the warehouse to the sales counter.

Financial Management
Managing money correctly and keeping the finances in order are extremely important tasks to enable small business success, and technology becomes a key enabler as your business begins to grow. This module will cover your businesses move to server based accounting applications, and explain the advantages of deploying integrated systems that work with your core financial application to give you comprehensive control of your business finances.

General Management and Executive Decision Making
Integrating customer, marketing, financial, inventory and sales information by deploying server based Business Management Applications can provide managers with the necessary insight to make accurate business decisions to improve profitability and promote growth. This module covers the business advantages of deploying server-based integrated Business Management Applications, and provides guidance on application selection, acquisition, working with technology vendors, calculating return on investment and total cost of ownership for technology purchases, and choosing the right support models for different technology environments.