Market Intelligence Practice

The Small Business Technology Institute offers a comprehensive portfolio of Market Intelligence services to better understand how small businesses (between 1 to 300 employees) perceive, understand and utilize information technology to address their business needs.

We differentiate ourselves based on direct experience as a strategic consultant to thousands of innovative small businesses and leading private sector partners. Our team of analysts and consultants provides you with the objective insights and practical advice to seize market opportunities and drive measurable business results.  

Approach
The Small Business Technology Institute has developed sophisticated research methodologies that combine quantitative analysis with deep-reach heuristic studies of real small business cases and experiences. Because we work directly with small businesses every day, our principals are constantly monitoring technology gaps and assessing the pace at which small businesses are adopting technology to solve real business problems.

Focus
Our portfolio of Market Intelligence Services reflects a focus on helping clients understand the functional and technical barriers that small businesses face as they strive to increase productivity, efficiency and profitability using technology.

Value
Our independent perspective and deep domain expertise provides our Market Intelligence clients with the knowledge and validation they need to develop and market products and services that are vigorously embraced by the small business marketplace.  

Market Intelligence Services
Market Segmentation
Small Business Focus Groups
Case Studies
Competitive Landscape Review
Custom Market Research