Featured Report

Inside: Key findings suggest bright future ahead for Business Management Applications

• Demand is growing rapidly for technology tools to help small businesses acquire, store and analyze data from all their functions.
• Small businesses have good data infrastructures, but rarely use them to share knowledge.
• Small businesses find substantial value in the use of Business Management Applications.
• Cost is the leading driver of Business Management software purchasing decisions among small businesses.
• Small business owners, CEOs and presidents are the decision makers for technology choices in their companies. Knowledge and product fit are the most critical factors in driving successful technology adoption.

The only way for small business owners and managers to gain an accurate, data-driven definition of business conditions and accurately forecast growth is to utilize information technology that enables the acquisition, analysis and correlation of information belonging to every aspect of the business: from marketing and sales to inventory, from bookkeeping and financial planning to production and distribution. The most comprehensive of these technologies belong to the family of Business Management software applications.

Download the Market Intelligence Report: The Future of Integrated Business Management Applications in the Small Business Market (March 2005)

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