Market Intelligence Services
Market Intelligence Services
Market Segmentation
Small Business Focus Groups
Case Studies
Competitive Landscape Review
Custom Market Research
Market Segmentation
Based on experience consulting with more than 500 small businesses and educating more than 4000 small business  managers and owners, plus the knowledge developed from small business technology research, the Small Business Technology Institute has developed a market segmentation model that classifies how small businesses perceive, understand and utilize information technology to address their business needs. This functional model is based on common behavioral traits within each segment in terms of technology utilization for the core business functions of Financial Management, Office Productivity, Marketing, Operations and General Management.
In 2004, SBTI introduced the SBTI Technology Adoption Index (TAI), a sophisticated mechanism to map businesses within a functional segmentation model. By applying proprietary queries and algorithms, this profiling process determines the position of a small business on the technology adoption scale.
The model is currently being ported to over 30 global markets and it is being adapted for geographical market-independent usability.
Small Business Focus Groups
SBTI is uniquely equipped to lead the strategy, planning, execution and analysis of custom-tailored focus groups with small business owners and technology decision makers in companies with less than 300 employees. This provides a valuable component in any research program by helping technology and service providers uncover, first-hand, the predominant issues and trends related to how small businesses perceive, adopt and use information technologies. Participants are typically aggregated in groups comprised of a heterogeneous mix of business models and vertical markets and individuals from non-competing businesses.
Case Studies
The Market Intelligence practice can provide access to heuristic assessments of technology implementation, usability, and benefit issues through the development of case studies on real small businesses across a range of industries, functional areas and demographic segments. When combined with a broader research plan, case study content from the Small Business Technology Institute can be licensed in formats ranging from interactive video documentaries to traditional quotes and success stories.
Competitive Landscape Review
Boost your competitive advantage by having our analysts assess your market position in context of competitors and prospective partners. Our competitive research assessments evaluate other vendors in order to gauge:
- Their level of understanding of the small business market
- How they investigate/quantify the requirements for products in a given segment
- Their approach (in general terms) to developing products to fulfill this business need
- How they make strategic decisions on feature sets, product marketing, packaging and pricing for the business management products they sell to this market segment.
Custom Market Research
The Small Business Technology Institute welcomes the opportunity to discuss ways to combine quantitative and qualitative research to meet your business needs. From message testing to custom surveys and reports, we help you anticipate market feedback and optimize the results of your strategic initiatives.
For more information on SBTI Business Intelligence Services:
Andrea Peiro
CEO and Business Intelligence Practice Director
Small Business Technology Institute
(408) 494-0212
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