Courses

Build your knowledge and drive the success of your business by attending an upcoming training session in areas such as:

Creating and Managing Successful Email Marketing Campaigns
Attendees will obtain both theoretical and practical knowledge to execute an email marketing campaign: message creation and development, customization, list acquisition and management, distribution, analysis, optimization, best practices, costs management.

Information Security for the Small Business
Learn in a simple and straightforward way how to protect your business from spam, viruses, digital identity theft, hackers. Prepare to prevent digital frauds, data loss and to make your online experience and your communications more secure.

Introduction to eBusiness
What is eBusiness, what models work, what it takes to have a business online or to expand a business with eCommerce. Lessons from dot com successes and failures.

Online Marketing and Advertising
Create a strong demand for your products and services using cost effective digital marketing; elements of online marketing and advertising methodologies, models, successful practices, cost analysis.

Small Office Computer Networking Made Simple
Stop wasting money with computer support and don’t deny your business the advantages of a computer network. Attend this hands-on laboratory and build and configure a simple network, learn to share Internet connections, files, printers. Understand wireless and wired networking principles, hardware, software, security and setup.

Smart Tools to Manage Your Small Business Finances
Obtain a comprehensive review of the costs, benefits and tradeoffs of different money management options, billing, invoicing, payroll services and give an in-depth overview of software accounting packages (Quicken, QuickBooks, Peachtree, MYOB, NetSuite etc.)

Successful Business Contacts Management with MS Outlook
Efficiently manage and organize your contact information and get the best out of MS Outlook: efficiently organize and make sense of your contact data, distribution lists, and learn how to use this tool for email marketing and simple customer relationships management.

Technology Tools to Succeed in the Retail Business
This class examines technologies to create and sustain growth, save time and money, and increase revenue for retail businesses. Areas covered: Communications and Networking; eMarketing, Customer Relationship Management; Point of Sale and Inventory Management; Accounting and Bookkeeping.

Web Fundamentals and eCommerce Principles
This class examines what makes a successful website for small businesses: planning, working with developers, search engines, website marketing, website statistics, typical costs and available tools and resources.